The German luxury brand invites the 'Whale Store Xoxo' star to their MCM &ndash; For Cyber Galatic Nomads &amp; Their Pet Companions Pop-up Event in collaboration with Amara Sanctuary Sentosa.

Over the weekend, German luxury fashion house MCM launched a vibrant two-day pop-up event titled MCM &ndash; For Cyber Galactic Nomads &amp; Their Pet Companions, blending fashion, travel, lifestyle, and a heartfelt love for animals. The immersive experience, hosted in partnership with Amara Sanctuary Sentosa, offered guests a sensory journey through MCM&rsquo;s Autumn/Winter 2025 collection. The event also marked the debut of the MCM x RAWROW collaboration and showcased the brand&rsquo;s latest innovations in pet travel and lifestyle products.
To mark the occasion, MCM invited Thai actress and devoted animal lover Love Pattranite to explore the space and preview the collection. Best known for her role in the popular Netflix series Whale Store Xoxo, which she stars in alongside Milk Pansa, Pattranite captivated the fashion crowd with her breezy take on MCM&rsquo;s latest seasonal offering.

Images courtesy of MCM

For the event, Love wore the Laurel Cropped T-shirt in organic cotton, layered with the Monogram Econyl&reg; Re-Nylon Bomber Jacket. She completed the look with the Diamant 3D Shoulder Bag in Visetos leather and a pair of sleek leather ankle boots, adding a sporty edge to her ensemble while remaining effortlessly chic.
The pop-up also unveiled the MCM x RAWROW collection &ndash; an exclusive collaboration with the renowned South Korean luggage brand &ndash; combining sleek, modern aesthetics with practical functionality for everyday use.
In addition, MCM introduced its brand-new fragrance line, the MCM Collection, featuring four signature scents inspired by the label&rsquo;s iconic animal mascots. Highlights include Jolly Rabbit, a lively citrus and neroli blend, and Charming Pup, a sweet, woody floral scent distinguished by an unexpected carrot seed note.

Pet lovers were equally catered to with the debut of MCM x Pet Therapy lifestyle products and on-site pet photography sessions, offering guests the chance to treat both themselves and their furry companions to a touch of luxury.
As part of its commitment to animal welfare, MCM also hosted a unique adoption-themed charity initiative. Visitors had the opportunity to "adopt" a limited-edition MCM Animal Article &mdash; repurposed stuffed leather mascots from previous collections. All proceeds from these adoptions were donated in full to Voices for Animals (VFA) Singapore, a non-profit organisation focused on the rescue, rehabilitation, and rehoming of animals. Rather than leaving these classic pieces to gather dust in storage, MCM has brought them back for a meaningful cause &mdash; combining sustainability with social responsibility.

For those seeking a more immersive retreat, a special lifestyle villa outfitted with MCM&rsquo;s exclusive pet and home accessories &mdash; including monogrammed pet bowls, designer pouffes, and the full MCM fragrance range &mdash; is available for booking from 12 July to 10 August.

Thai Actress Love Pattranite Joins MCM to Celebrate a Shared Love for Animals

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