Victoria's Secret has suffered a drop in sales and has been forced to change its policies — so what's next?

<p style="text-align:justify">The annual&nbsp;<a href="https://www.revistalofficiel.com.br/moda/do-sucesso-ao-fracasso-novo-documentario-sobre-victoria-s-secret-expoe-historia-da-marca"><strong>Victoria&#39;s Secret</strong></a>&nbsp;brought together the <a href="https://www.revistalofficiel.com.br/pop-culture/por-onde-andam-as-supermodelos-dos-anos-90"><strong>most powerful supermodels</strong></a> of the moment,&nbsp;who became known as the &quot;Angels&quot;. But for having such a limited vision of the lingerie market, the brand could not adapt to the new demands that called for a greater diversity of bodies &mdash; as a result,&nbsp;women no longer recognized themselves in the standard of beauty propagated by the label.</p>

<p style="text-align:justify">While Rihanna has gained notoriety and critical acclaim for her all-inclusive runway show with <a href="https://www.revistalofficiel.com.br/moda/voce-pode-estrelar-a-proxima-campanha-da-marca-de-rihanna"><strong>Fenty X Savage</strong></a>, Victoria&#39;s Secret has seen several controversies, including some involving its former CEO, Leslie Wexner. Now, the brand tries a new strategy to get back to the spotlight of yesteryear.</p>

<p style="text-align:justify">The main change is that the &quot;Angels&quot; will be replaced by ambassadors, who will talk about inclusion, diversity, empowerment and other current and relevant agendas. In addition, the brand will also start supporting organizations that help vulnerable women around the world.</p>

<p style="text-align:justify">Among the names that will be part of the company&#39;s new team, named The VS Collective, are model Adut Akech, actress Priyanka Chopra Jonas, Brazilian Valentina Sampaio, Paloma Elsesser, Megan Rapinoe, Eileen Gu and Amanda de Cadenet.</p>

<p style="text-align:justify">&ldquo;With The VS Collective, we are creating a platform that will build new and deeper relationships with all women. Through a series of collaborations, business partnerships and cause-related initiatives, we are bringing new dimensions to our brand experience. By combining the energy, creativity and perspectives of our new partners with our network, we can transform the way we connect with and appear to women,&quot; said Martha Pease, director of marketing.</p>


<p>Here are all the new&nbsp;ambassadors.</p>


What's the plan to save Victoria's Secret?

Recommended posts for you

Fashion

Uniqlo x Anya Hindmarch: A Playful Take on Winter Comfort

Culture

Here are All the 2025 Grammy Nominees Announced

Watches & Jewellery

Les Formes de la Couleur High Jewellery by Hermès

Living

Serving Louis Vuitton's Splendor Collection of Tableware

Watches & Jewellery

3 New Jewellery Books to Read

Fashion

Chanel Brings Marseille to Hong Kong with Their Cruise 2025 Show

Fashion

AESPA's NingNing Kicks off Festivities with Versace's Holiday 2024 Campaign

Fashion

Digital Cover Story: Hwang In-youp Makes His Sparkling Return