The cult favourite foldable bag takes a step towards sustainability by reinventing itself with recycled nylon. 

Since its launch in 1993, Le Pliage represents the everlasting symbol of Longchamp&rsquo;s legacy with its classic&nbsp;design, leather flap, neat zip, and press stud. When walking down the street, it does not take a fashion aficionado to recognise the iconic shape and look of one of the industry&rsquo;s favourite everyday bags.

Known for its durable and waterproof material and foldability, the bag has been paraded by notable figures such as Duchess Kate Middleton &mdash; who owns quite a few variations of the tote in different colours and&nbsp;sizes.

Now, close to 30 years after its inception, Longchamp has reinvented its design with a more eco-friendly approach. Cue Le Pliage&reg; Green: the ongoing sustainable initiative to the cult favourite tote.

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Longchamp took its first steps towards ethical fashion with their My Pliage&reg; Signature and Green District collections two years ago: They introduced sustainable materials such as recycled polyester canvas and ECONYL&reg;-certified recycled polyamide &mdash; otherwise known as nylon &mdash; canvas in their designs respectively.&nbsp;

This time around, the brand has evolved the Le Pliage bag with recycled nylon that contains between 70% and 100% recycled fibres certified by the Global Recycled Standard (GRS) for their latest campaign.

Other parts of the bags like its shoulder straps are also made from GRS-certified recycled polyester, which is derived from disposable waste like plastic bottles.

Longchamp has also made an effort to invest in ethical packaging: Their bags will be sold in recyclable paper bags fashioned from sustainably managed forests certified by the Forest Stewardship Council (FSC).

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The effort marks the beginning of Longchamp&rsquo;s goal to have its entire Le Pliage&reg; collection sustainable by next year. As for now, the eco-friendly bags will only be available&nbsp;in four colourways &mdash; Forest, Ocean, Earth and limited-edition Snow: An ode to nature&rsquo;s most defining colours.

Courtesy of Longchamp

Watch Longchamp&rsquo;s Le Pliage&reg; Green campaign video here:

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<iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/CRgjonXKPRj/embed" width="100%"></iframe>

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The collection will be available <a href="https://www.longchamp.com/sg/en/longchamp-lepliage-green/?gclid=CjwKCAjw0qOIBhBhEiwAyvVcf23cTsS3axEI4vp-BFEOBWbDqBVXb4pmsXG5cCKAaJSVqrgR1IsmLhoCoPMQAvD_BwE">online</a>.

Think Sustainability, Think Longchamp: The Brand’s Iconic Le Pliage Bag Goes Green

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