A star-studded guest list, an exhilarating performance by CL and a collection that's the epitome of classic with a twist.

Less than a month ago, H&amp;M announced its latest designer collaboration with <a href="https://www.lofficielsingapore.com/fashion/hm-rokh-collaboration-collection-korean-fashion-news-womens-mens-garments-photo" title="Your First Look at H&amp;M's Newest Collaboration with Korean Designer, Rokh" target="_blank" rel="noopener">Rokh</a>, an emerging cult label known for its deconstructed &mdash; and reconstructed &mdash; version of classic silhouettes. Fast forward to last Friday, April 12, the brand held a big celebration in anticipation of the upcoming launch in Seoul. The venue? One of the city&rsquo;s key architectural landmarks &mdash; the neo-futuristic Dongdaemun Design Plaza.&nbsp;
VIPs include some of the hottest celebrities in town, namely K-pop idols <a href="https://www.lofficielsingapore.com/fashion/twice-mina-keeps-giving-us-more-and-more" title="TWICE MINA Keeps Giving Us More and More" target="_blank" rel="noopener">Mina</a> and <a href="https://www.lofficielsingapore.com/culture/twice-chaeyoung-singer-zion-t-become-latest-celebrity-news-couple-confirmed-dating" title="TWICE's Chaeyoung &amp; R&amp;B Singer Zion. T Become the Latest Celebrity Couple" target="_blank" rel="noopener">Chaeyoung</a> from <a href="https://www.lofficielsingapore.com/culture/twice-drops-i-got-you-music-video-ahead-mini-album-release-with-you-th-kpop" title="TWICE Drops Their 'I Got You' Music Video Ahead of Album Release" target="_blank" rel="noopener">TWICE</a>, and Xiumin from <a href="https://www.lofficielsingapore.com/culture/exo-chen-non-celeb-wife-finally-tie-the-knot-celebrity-wedding-kpop" title="EXO's Chen and His Non-Celeb Wife Finally Tie the Knot in A Magical Wedding" target="_blank" rel="noopener">EXO</a>, as well as actors <a href="https://www.hommessingapore.com/culture/cover-story-past-lives-film-star-korean-actor-yoo-teo-ends-2023-on-high-celebrity-interview" title="Cover Story: 'Past Lives' Star, Yoo Teo Ends 2023 On A High" target="_blank" rel="noopener">Yoo Teo</a>, Lee Soo-hyuk, Seol In-ah, Kim Do-yeon, model Shin Hyundai, and Japanese actors Ayaka Miyoshi and Kasamatsu Show.

Twice's Mina and Chaeyoung

EXO's Xiumin

Ann-Sofie Johansson, CL and Rok Hwang

Yoo Teo

Seol In-ah

Lee Soo-hyuk

Ayaka Miyoshi

Kim Do-yeon

Shin Hyunji

MY Q

DJ Ana Kim

Kasamatsu Show

Aside from that, Singapore KOLs including Sonia Chew, Saffron Sharpe and Chen Yixin, were also flown out to the event, dressed in full looks from H&amp;M.

Sonia Chew. Images courtesy of H&M

Saffron Sharpe. Images courtesy of H&M

Chen Yixin. Images courtesy of H&M

During the event, guests had the opportunity to immerse themselves in the digital exhibition as the gallery enabled them to discover the collection along with a behind-the-scenes look at the creative process. Rokh&rsquo;s twisted classic aesthetic served as the focal point of the entire line-up, as the womenswear, menswear and accessories separates are the epitome of timeless fashion with a modern edge.

As a Korean-born designer, Seoul has always been such an inspiring location for me personally. It felt great to be able to present this Rokh H&amp;M collection in such a vibrant cultural environment with so many supporters of the brand who have championed us since day one,&rdquo; states the Korean-born, Paris-based designer Rok Hwang.
H&amp;M&rsquo;s head of design (womenswear) and creative advisor, Ann-Sofie Johansson, echoed his statement, &ldquo;Rok Hwang has a very international perspective, and his Korean heritage has an important bearing on his work. We were happy to present the Rokh H&amp;M collaboration in Seoul, where it was great to see fans of the brand wear the designs in their unique way.&rdquo;

Read our interviews with Rok Hwang and Ann-Sofie Johansson <a href="https://www.lofficielsingapore.com/fashion/exclusive-interview-h-m-x-rokh-debut-fashion-collaboration-designer" title="Off-beat Elegance: Inside H&amp;M x Rokh Debut Collaboration" target="_blank" rel="noopener">here</a>, and check out our special editorial shoot featuring the collection <a href="https://www.lofficielsingapore.com/fashion/h-m-partners-with-rokh-to-present-wardrobe-staples-collaboration-collection-fashion" title="H&amp;M Partners with Rokh to Present Wardrobe Staples with a Unique Twist" target="_blank" rel="noopener">here</a>.
The Rokh H&amp;M collection will arrive on April 18 at <a href="http://hm.com" target="_blank" rel="noopener">hm.com</a>.

TWICE's Mina, Chaeyoung, & More Celebs Partied with Rokh x H&M in Seoul

Tags

Related Articles

Fashion

H&M Partners with Rokh to Present Wardrobe Staples with a Unique Twist

Fashion

Off-beat Elegance: Inside H&M x Rokh Debut Collaboration

Fashion

Your First Look at H&M's Newest Collaboration with Korean Designer, Rokh

Recommended posts for you

Fashion

Chanel Brings Marseille to Hong Kong with Their Cruise 2025 Show

Fashion

AESPA's NingNing Kicks off Festivities with Versace's Holiday 2024 Campaign

Fashion

Digital Cover Story: Hwang In-youp Makes His Sparkling Return

Fashion

All The Celebrities at The Sound of Prada in Seoul

Watches & Jewellery

Cartier, the Power of Magic Exhibition Opens at Shanghai Museum

Fashion

(G)I-DLE's Song Yuqi Shines in her First Tory Burch Campaign as New Ambassador

Beauty

How to Translate the 'Clean Goth' Fashion Trend to Your Beauty Routine

Fashion

BLACKPINK's Jennie's Best Airport Fashion Moments So Far