A star-studded guest list, an exhilarating performance by CL and a collection that's the epitome of classic with a twist.

Less than a month ago, H&amp;M announced its latest designer collaboration with <a href="https://www.lofficielsingapore.com/fashion/hm-rokh-collaboration-collection-korean-fashion-news-womens-mens-garments-photo" title="Your First Look at H&amp;M's Newest Collaboration with Korean Designer, Rokh" target="_blank" rel="noopener">Rokh</a>, an emerging cult label known for its deconstructed &mdash; and reconstructed &mdash; version of classic silhouettes. Fast forward to last Friday, April 12, the brand held a big celebration in anticipation of the upcoming launch in Seoul. The venue? One of the city&rsquo;s key architectural landmarks &mdash; the neo-futuristic Dongdaemun Design Plaza.&nbsp;
VIPs include some of the hottest celebrities in town, namely K-pop idols <a href="https://www.lofficielsingapore.com/fashion/twice-mina-keeps-giving-us-more-and-more" title="TWICE MINA Keeps Giving Us More and More" target="_blank" rel="noopener">Mina</a> and <a href="https://www.lofficielsingapore.com/culture/twice-chaeyoung-singer-zion-t-become-latest-celebrity-news-couple-confirmed-dating" title="TWICE's Chaeyoung &amp; R&amp;B Singer Zion. T Become the Latest Celebrity Couple" target="_blank" rel="noopener">Chaeyoung</a> from <a href="https://www.lofficielsingapore.com/culture/twice-drops-i-got-you-music-video-ahead-mini-album-release-with-you-th-kpop" title="TWICE Drops Their 'I Got You' Music Video Ahead of Album Release" target="_blank" rel="noopener">TWICE</a>, and Xiumin from <a href="https://www.lofficielsingapore.com/culture/exo-chen-non-celeb-wife-finally-tie-the-knot-celebrity-wedding-kpop" title="EXO's Chen and His Non-Celeb Wife Finally Tie the Knot in A Magical Wedding" target="_blank" rel="noopener">EXO</a>, as well as actors <a href="https://www.hommessingapore.com/culture/cover-story-past-lives-film-star-korean-actor-yoo-teo-ends-2023-on-high-celebrity-interview" title="Cover Story: 'Past Lives' Star, Yoo Teo Ends 2023 On A High" target="_blank" rel="noopener">Yoo Teo</a>, Lee Soo-hyuk, Seol In-ah, Kim Do-yeon, model Shin Hyundai, and Japanese actors Ayaka Miyoshi and Kasamatsu Show.

Twice's Mina and Chaeyoung

EXO's Xiumin

Ann-Sofie Johansson, CL and Rok Hwang

Yoo Teo

Seol In-ah

Lee Soo-hyuk

Ayaka Miyoshi

Kim Do-yeon

Shin Hyunji

MY Q

DJ Ana Kim

Kasamatsu Show

Aside from that, Singapore KOLs including Sonia Chew, Saffron Sharpe and Chen Yixin, were also flown out to the event, dressed in full looks from H&amp;M.

Sonia Chew. Images courtesy of H&M

Saffron Sharpe. Images courtesy of H&M

Chen Yixin. Images courtesy of H&M

During the event, guests had the opportunity to immerse themselves in the digital exhibition as the gallery enabled them to discover the collection along with a behind-the-scenes look at the creative process. Rokh&rsquo;s twisted classic aesthetic served as the focal point of the entire line-up, as the womenswear, menswear and accessories separates are the epitome of timeless fashion with a modern edge.

As a Korean-born designer, Seoul has always been such an inspiring location for me personally. It felt great to be able to present this Rokh H&amp;M collection in such a vibrant cultural environment with so many supporters of the brand who have championed us since day one,&rdquo; states the Korean-born, Paris-based designer Rok Hwang.
H&amp;M&rsquo;s head of design (womenswear) and creative advisor, Ann-Sofie Johansson, echoed his statement, &ldquo;Rok Hwang has a very international perspective, and his Korean heritage has an important bearing on his work. We were happy to present the Rokh H&amp;M collaboration in Seoul, where it was great to see fans of the brand wear the designs in their unique way.&rdquo;

Read our interviews with Rok Hwang and Ann-Sofie Johansson <a href="https://www.lofficielsingapore.com/fashion/exclusive-interview-h-m-x-rokh-debut-fashion-collaboration-designer" title="Off-beat Elegance: Inside H&amp;M x Rokh Debut Collaboration" target="_blank" rel="noopener">here</a>, and check out our special editorial shoot featuring the collection <a href="https://www.lofficielsingapore.com/fashion/h-m-partners-with-rokh-to-present-wardrobe-staples-collaboration-collection-fashion" title="H&amp;M Partners with Rokh to Present Wardrobe Staples with a Unique Twist" target="_blank" rel="noopener">here</a>.
The Rokh H&amp;M collection will arrive on April 18 at <a href="http://hm.com" target="_blank" rel="noopener">hm.com</a>.

TWICE's Mina, Chaeyoung, & More Celebs Partied with Rokh x H&M in Seoul

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