TWICE's Momo Stuns in Onitsuka Tiger's Latest 'Yellow Collection' Campaign
The stunning brand ambassador and K-pop idol showcased the concept of an 'Urban Winter' with pieces from Onitsuka Tiger's Fall/Winter 2024 collection.
Winter can be as chic as it is chilly and Momo of K-pop girl group TWICE is here to show us exactly how! The stunning idol lends her visuals to Onitsuka Tiger's Fall/Winter 2024 'Yellow Collection' campaign as the Japanese streetwear label's global ambassador. The partnership between the two began with Momo's penchant of wearing their shoes for dance practice as the group's lead dancer and it has continued to blossom since her appointment back in 2022.
Known for their sleek streetwear silhouettes, the label displays a more sophisticated and understated side with its Fall/Winter 2024 collection. For the campaign, the theme 'Urban Winter' compliments the timeless, wearable and versatile pieces and further elevated by Momo's gorgeous visuals and athletic physique. The looks presented cleverly mixes streetwear elements such as the chunky DENTIGRE™ Puff Boot with more dressy and classic pieces like black trenchcoats and two piece turtleneck ensembles.
Momo seems to agree too, saying, "This collection has a chic tone different from previous Onitsuka Tiger collections and I like it very much. The apparels fit well and silhouette is amazing, especially the coat I'm wearing in the visual is my favourite and would love to wear daily. I am looking forward to having this season's brand campaign visuals"
The Onitsuka Tiger Fall/Winter 2024 “Yellow Collection” launches in Japan this July 2024 before coming to the rest of the world soon after. In the meantime, you can check out the pieces as well as shots of the new campaign below!
