Alongside Jin Chen and Yara Shahidi, the collection debuts Prada's new sustainable textiles.

Italian luxury house Prada taps Chanyeol&nbsp;Park and Jin Chen of K-pop group Exo and Hollywood actress Yara Shahidi&nbsp;for its latest Linea Rossa campaign, debuting the collection&rsquo;s new sustainable textile.

For the Fall/Winter campaign, Chanyeol is photographed by&nbsp; South Korean artist Jung Wook Mok. The singer&nbsp;has had a long time relationship with the fashion house, appearing at <a href="https://www.instagram.com/p/CFhIYYTs2-D/">their fashion shows </a>and also frequently sporting their designs.&nbsp;

He is joined by&nbsp;Chen, photographed by&nbsp;Leslie Zhang,&nbsp;and Shahidi by&nbsp;Renell Medrano.While each photographer added their own element&nbsp;to the visuals, the campaign is consistent with Prada&rsquo;s clean and futuristic vision for the Linea Rossa line.

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The stars were tapped for the campaign for their global influence and as&nbsp;&quot;cultural game-changers,&quot; which &quot;deeply connected to Linea Rossa&#39;s ethos of modern, high-performance clothes engineered to the needs of dynamic life today,&quot; Prada stated in a press release.&nbsp;

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With creative direction from Ferdinando Verderi, the campaign features a combination of high fashion and sportswear and a variety of bright colours and different features such as stretch jersey, nylon, and techwear that brings forth new changes in sustainability.

The Extreme-Tex eco-friendly fabric fits right in with Linea Rossa&rsquo;s signature red-accented line and ultramodern aesthetics. Three years in the making, the new material is made of recycled polyester and manufactured with non-polluting processes, making it organic and toxic pollutant-free. From puffer jackets to tees, Extreme-Tex is a versatile and lightweight fabric used throughout the active collection and is a &quot;material that offers protection not only for the body, but also the environment.&quot;

After signing the G7 Fashion Pact in 2019, Prada continues its commitment to be more eco-friendly. In addition to the new Extreme-Tex, the brand launched the Re-Nylon project to re-issue a number of its signature bag silhouettes in regenerated nylon. The brand also committed to going fur-free, beginning with its Spring/Summer 2020 collections.

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Exo's Chanyeol Park Stars In Prada's Latest Campaign

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