Yoon Chan-young is the First Ambassador for Coach Korea

Founded in New York over 80 years ago, Coach began as a men’s accessories brand and built its reputation on leather innovation and craftsmanship. Today, Coach is a global fashion House defined by the belief that beautiful things should be crafted with the intent to encourage authentic self-expression - a part of Coach’s ongoing process of reimagining the House’s heritage. 

Continuing in its global campaign on reimagining its heritage and celebrating the new generation, Coach announced the House’s first ambassador for Korea, actor Yoon Chan-Young. The 'All of Us Are Dead' breakout star embodies Coach's values as he is championing optimism and demonstrates the courage to truly pursue his authentic self.

His debut with the House will introduce the actor in Coach’s Spring 2022 denim Signature ready to wear and Hitch backpack, while the rest of the partnership will include advertising campaigns for leather goods, ready to wear, and footwear, starting with the Spring 22 season.

Excited to be a part of the House’s story, Chan-young states he is “thrilled to be an ambassador for Coach," a brand that he recognises fits his personal style and inspires him.