This debut is more than a celebrity capsule. It is a reflection of Ros&eacute; herself!

When <a href="https://www.lofficielsingapore.com/beauty/how-to-get-blackpink-rose-curly-bun-hairstyle-celebrity-beauty-music-video-apt-bruno-mars" title="How To Recreate Ros&eacute; of BLACKPINK's Bun Hairstyle in 'APT.'" target="_blank" rel="noopener">Ros&eacute;</a> stepped into her role as a <a href="https://www.lofficielsingapore.com/fashion/rose-blackpink-new-puma-global-ambassador-announcement-kpop-celebrity-news" title="BLACKPINK's Ros&eacute; is Announced as Puma's Latest Global Ambassador" target="_blank" rel="noopener">global ambassador for PUMA</a> in 2024, the partnership felt natural. Her cool, understated sense of style and her ability to merge softness with strength aligned effortlessly with the brand&rsquo;s evolving vision. But it was never going to be a case of her simply fronting campaigns. Anyone who has followed <a href="https://www.lofficielsingapore.com/fashion/blackpink-rose-puma-ambassador-palermo-campaign-2024-images-sneakers-celebrity" title="BLACKPINK's Ros&eacute; 'Rewrites the Classics' in Puma's Latest Palermo Campaign" target="_blank" rel="noopener">Ros&eacute;</a>&rsquo;s career&mdash;from BLACKPINK&rsquo;s global stages to her quieter, more introspective solo projects&mdash;knows she has a keen eye for aesthetics. Now, just a year later, she&rsquo;s moved from face to designer, unveiling her first full collection: PUMA x ROS&Eacute;.

Image courtesy of PUMA

The collection blends oversized, streetwear-inspired silhouettes with refined feminine touches. PUMA&rsquo;s classic tracksuits are reinterpreted through a modern lens&mdash;the Oversized Track Jacket and Relaxed Track Pants adopt a looser, freer cut, while pieces like the Half-Zip Jacket, Full-Zip Hoodie and a Mesh Top stamped with the bold &ldquo;ROSIE&rdquo; wordmark capture Ros&eacute;&rsquo;s own aesthetic.
Footwear takes centre stage with her reinterpretations of the <a href="https://www.lofficielsingapore.com/fashion/blackpink-rose-kicks-off-new-puma-speedcat-campaign-this-august-fashion-photos" title="BLACKPINK's Ros&eacute; is Red Hot in Puma's Latest Speedcat Campaign" target="_blank" rel="noopener">Speedcat</a>. The Speedcat Ballet, laced like a pointe shoe, nods to her dance background, while the Speedcat OG Premium introduces bold, wrapping laces for a statement finish. Together, they embody Ros&eacute;&rsquo;s duality: delicate yet strong, understated yet striking.
For Ros&eacute;, this collection is personal. &ldquo;This PUMA x <a href="https://www.lofficielsingapore.com/culture/blackpink-rose-drops-collaboration-song-single-comeback-apt-bruno-mars-apt-music-celebrity-news" title="BLACKPINK&rsquo;s Ros&eacute; Drops Infectious Song APT. Featuring Bruno Mars" target="_blank" rel="noopener">ROS&Eacute;</a> collection is really special to me because it reflects so much of who I am, both on and off stage,&rdquo; she explains. &ldquo;I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there&rsquo;s something really powerful in that.&rdquo;

That sentiment threads directly into the campaign visuals, which resist polish in favour of atmosphere. Shot against pastoral green landscapes, the images are dreamlike, softened at the edges as though dipped in memory. There is a deliberate sense of unfiltered intimacy, an invitation to see Ros&eacute; not as a performer in the spotlight, but as an artist in her element, surrounded by the calm of nature. It&rsquo;s an aesthetic choice that mirrors her intent: a celebration of authenticity, rhythm, and individuality without artifice.
The PUMA x ROS&Eacute; collection lands on 28 August 2025, available through PUMA&rsquo;s official website, at their 313@somerset, VivoCity, and Bugis+ locations, as well as select Limited Edt stores. But more than just a drop date, this launch signals a shift. Ros&eacute; is no longer only the muse; she is the maker.&nbsp;

Your First Look at BLACKPINK Rosé’s Debut Collection: PUMA x ROSÉ

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