The two-time Emmy Award winner will be the new face of the luxury brand's newest campaign.

<a href="https://www.lofficielsingapore.com/fashion/louis-vuitton-heads-to-seoul-hangang-river-first-pre-fall-2023-show" target="_blank" rel="noopener">Louis Vuitton</a> has officially announced its newest House Ambassador and the face of the legendary Capucines bag, <a href="https://www.lofficielsingapore.com/fashion/zendaya-anya-taylor-joy-cfda-2021-fashion-award-recipients" target="_blank" rel="noopener">Zendaya</a>. The two-time Primetime Emmy Awards winner is photographed by famous collaborative photographers Mert Alas and Marcus Piggott for the campaign, as she poses with a variety of Capucines styles, including a miniature Capucines BB. The location, blue and pristine, is known as the Roquebrune-Cap-Martin house designed by Modernist architect and designer, Eileen Gray, located on the French Riviera. Zendaya perfectly embodies the brand's essence with her elegance and sophistication.&nbsp;
The <a href="https://www.lofficielsingapore.com/fashion/luxury-cottagecore-with-the-louis-vuitton-capucines" target="_blank" rel="noopener">Capucines</a> bag has been a token of the Louis Vuitton brand since it was unveiled in 2013. Interestingly enough,&nbsp;the bag's name is derived from the street in Paris where the Maison's first store opened in 1854, the Rue Neuve-des-Capucines. Made from full-grain Taurillon <a href="https://www.lofficielsingapore.com/living/the-artistry-of-hand-made-leather-crafts-in-singapore" target="_blank" rel="noopener">leather</a>, the Capucines is exquisitely designed and is a staple for every fashion connoisseur's wardrobe. The bag comes in a variety of styles, including hand, shoulder, and cross-body, so its versatility is what makes it loved by many.

Over the last five years, Zendaya has worked with Lanc&ocirc;me and Bulgari as their brand ambassador and has even designed a collection with Tommy Hilfiger. However, the actress was most notably partnered with Valentino in 2020&nbsp;and had not worked with any other high fashion brands until now. When Zendaya was spotted at the <a href="https://www.lofficielsingapore.com/fashion/louis-vuitton-yayoi-kusama-collaboration-drop-2-fashion-art" target="_blank" rel="noopener">Louis Vuitton</a> <a href="https://www.lofficielsingapore.com/fashion/louis-vuitton-fall-winter-2023-looks-collection-runway-photos" target="_blank" rel="noopener">Fall/Winter 2023</a> show during <a href="https://www.lofficielsingapore.com/fashion/the-best-dressed-from-paris-fashion-week-zendaya-jisoo-jennie-blackpink" target="_blank" rel="noopener">Paris Fashion Week</a>, the only show she had attended that season, fans began to speculate whether or not a collaboration was soon to come.&nbsp;
2023 is a big year for Zendaya. Not only has she landed this partnership, but she is also starring in two highly anticipated movies:&nbsp;Challengers, a tennis romantic drama, which is set to be released in August, and Dune: Part Two, which comes out in November.&nbsp;
The Capucines campaign starring Zendaya will be published globally in print and on Louis Vuitton social platforms on April 20, 2023.

Zendaya Announced as New Louis Vuitton House Ambassador

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