The K-pop idol joins the disruptive watchmaker wearing the Big Bang Original Unico, bridging the worlds of music and modern horology.

It seems that <a href="https://www.lofficielsingapore.com/culture/bts-jungkook-his-first-solo-album-golden-release-date-details-november" target="_blank" rel="noopener">Jung Kook</a> is on a red hot streak. Fresh off <a href="https://www.lofficielsingapore.com/beauty/bts-jung-kook-named-global-ambassador-for-chanel-fragrance-beauty" target="_blank" rel="noopener">his appointment as Global Ambassador for Chanel Fragrance &amp; Beauty</a> last December, the youngest member of BTS now joins luxury watchmaker <a href="https://www.lofficielsingapore.com/jewellery/hublot-spirit-big-bang-king-gold-rainbow-watch" target="_blank" rel="noopener">Hublot</a>&rsquo;s family of groundbreakers. The announcement is being celebrated in Seoul, marking the fusion of two seemingly different worlds: K-pop and Swiss horology, both coming together to shape something unmistakably original.

Anyone who is familiar with Jung Kook can see why this partnership makes perfect sense. Beyond his mega success as an international popstar (both with BTS and as a soloist), the beloved &ldquo;golden maknae&rdquo; has the style and charisma to personify Hublot&rsquo;s avant-garde, artistic and technical timepieces. &ldquo;Jung Kook is one of the most influential artists of his generation. His precision, his passion and his willingness to push boundaries reflect the very spirit of Hublot,&rdquo; says Hublot CEO Julien Tornare. &ldquo;Just as we continuously rethink, refine and re-engineer our creations, from the fusion of materials to the mastery of our in-house movements, Jung Kook carries the spirit of evolution, always transforming, always original.&rdquo;

Which is why for his horological debut, Jung Kook is sporting the Big Bang Original Unico. The choice underscores a shared ethos of reinvention, celebrating an artist who consistently redefines originality and a watch that&rsquo;s starting a new chapter by returning to its own roots. &ldquo;This is a new experience for me personally, so I&rsquo;m really looking forward to it,&rdquo; Jung Kook shares. &ldquo;Hublot feels like a brand that anyone can make their own, regardless of age. There&rsquo;s a youthful energy, but at the same time, many of the watches also carry a sense of timelessness, which really stood out to me.&rdquo;

BTS’ Jung Kook is Hublot’s Newest Global Ambassador

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