Meet the house's new Global Accessories &amp; Leather Goods Ambassador.&nbsp;

It doesn't come as much of a surprise to us that Chinese Supermodel Liu Wen has been appointed Bulgari's newest Global Accessories &amp; Leather Goods Ambassador; the model was selected to be the Maison's Asia Pacific Ambassador for Bulgari Parfums earlier in June.&nbsp;
In her new position, Liu Wen will represent the house to showcase their leather goods, eyewear and accessories, on top of their fragrances. To commemorate the news, the model partnered with Bulgari for their FW22 Leather Goods &amp; Accessories Campaign &ldquo;MADE IN EDEN&rdquo; to feature the charm of Serpenti.&nbsp;

Liu Wen unveils the "wondrous stories of Eden" in a series of images taken by the beach. It is with the help of this serene landscape that brings on the beauty, fullness, and tranquillity of Bulgari's vision of Eden.

The model is also seen carrying some of Bulgari's classic styles, like the Serpenti East-West bag that's a rendition of the house's timeless accessory. This time, the updated bag stretches out its former's square silhouette, giving the Serpenti East-West a more modern and fashion-forward structure for added allure.&nbsp;
Take a look at the campaign video starring Liu Wen here:&nbsp;

Chinese Supermodel Liu Wen is the New Face of Bulgari

L’OFFICIEL SINGAPORE — September 2025

L’OFFICIEL SINGAPORE — August 2025

L'OFFICIEL SINGAPORE June-July 2025

Chinese Supermodel Liu Wen is the New Face of Bulgari

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