Epitomising the luxury house’s philosophy that “Elegance is an Attitude”, the award-winning actress fronts a new campaign for Longines' DolceVita line of classic timepieces

For decades Longines has espoused the philosophy that &ldquo;Elegance is an Attitude&rdquo;, so when the time came to appoint a local ambassador, it was only natural that the Swiss watchmaker should choose someone who well embodies such a sophisticated spirit &mdash;&nbsp;award-winning actress Rebecca Lim, who was recently announced as Longines&rsquo; friend of the brand in Singapore.

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As a true thespian who constantly seeks to hone her craft and to push boundaries by taking on multi-faceted roles across film and television, Lim shares much in common with the luxury house. &ldquo;It is an honour to be considered as a member of the Longines family,&rdquo; the actress said in statement. &ldquo;Longines&rsquo; commitment to excellence and elegance represents the very same values I have embraced in my passion for my craft.&rdquo;

And to kick off the partnership, Lim now plays a starring role in a new campaign for Longines&rsquo; DolceVita collection of timepieces. &nbsp;

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Inspired by an archival model from the 1920s, this classic collection is an ode to, you guessed it, la dolce vita &mdash;&nbsp;the belief that life should be lived to its fullest. Characterised by a fluid rectangular silhouette, the timelessly elegant design comes in a variety of case sizes and dial finishes, such as silvered flinqu&eacute;, iridescent mother-of-pearl, and subtly shimmery midnight blue.

This year, along with a new matte white dial, the DolceVita debuts a new interchangeable leather strap in two widths and eight colours, including turquoise, coral, lime green, taupe, buttercup yellow, and more. Equipped with a &ldquo;quick switch&rdquo; system for convenience, there&rsquo;s an option to suit every mood, situation or personality, making it the ideal day-to-day (and day-to-night) choice.

The refreshed DolceVita range is shown off perfectly by Rebecca in a series of short videos, which follows the actress as she goes about her daily activities, from getting ready in the morning to browsing the shops to preparing for a (socially distanced) dinner party, all accompanied by her faithful companion, the DolceVita.

Watch the videos below:&nbsp;

Local Artiste Rebecca Lim Is Longines' New Friend Of The Brand

L’OFFICIEL SINGAPORE — August 2025

Local Artiste Rebecca Lim Is Longines' New Friend Of The Brand

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