Famed for its 'bum-sculpting' leggings, Sweaty Betty's new flagship promises stylish workout wear and free in-store classes in the future.

<p>Founded in London in 1998, activewear brand Sweaty Betty makes its debut in Singapore with their new 1,150 square-foot store at ION Orchard. What makes the brand unique is its all-female design team. Translation? They know just what women want &mdash; and need &mdash; out of their athleisure.</p>

<p><iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/CJyi8POMv07/embed" width="100%"></iframe>The brand brings with it their entire range of multi-sport activewear, as well as a selection of their lifestyle pieces. You&#39;ll have the usual range of stylish sports tops and leggings for a variety of activities &mdash; including yoga, swimming and cycling &mdash; along with a selection of sharp office-to-gym pieces like dresses and jumpsuits.</p>


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<p>Fans of the brand are particularly fond of their &#39;bum-sculpting&#39; leggings. Of the Power Sculpt Workout Leggings &mdash; one of their bestsellers &mdash; one woman wrote: &quot;They were very flattering thanks to the supportive yet stretchy construction (and) a backside-enhancing seam.&quot;</p>

<p><iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/CPqlALxM5nN/embed" width="100%"></iframe></p>

<p>Beyond just aesthetics, women say they appreciate how well they hold up during high-intensity workouts: &quot;They fit well and are more compressive in my knees and calves, where I need it,&quot; wrote one user on Reddit.</p>

<p>Though the brand doesn&#39;t have a dedicated online store for Singapore, you can place and order on their <a href="https://www.sweatybetty.com/">international site</a>&nbsp;&mdash; if you&#39;d prefer not to head out &mdash;&nbsp;which offers free express shipping to Singapore with no minimum spend.</p>

<p><iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/COPaCGKrtex/embed" width="100%"></iframe></p>

<p>Sweaty Betty also has plans to offer free in-store community classes that are suitable for women of all levels and abilities &mdash; something their other global outlets also provide.</p>

<p>&quot;Fitness now represents more than simply exercise,&quot; said CEO Julia Straus. &quot;It&#39;s a lifestyle for so many women around the world.&quot;</p>


British Activewear Brand Sweaty Betty Opens its First Store in Singapore

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British Activewear Brand Sweaty Betty Opens its First Store in Singapore

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