The world of jewellery was for centuries an all-male domain, until a handful of intrepid and determined women burst onto the scene at the turn of the 20th century and changed the face of haute joaillerie forever. One such trailblazer was Jeanne Toussaint, an icon(oclast) who revolutionised the industry when she took the helm of Cartier as its first-ever female creative director, and whose spirit of fearless independence and intelligence lives on today through the Maison’s head of watchmaking, Marie-Laure Cérède.

Together with with Troye Sivan and Willow Smith, the campaign includes a diverse set of talents