Writer-actress-magazine-editor Tavi Gevinson talks to digital artists about how technology is changing the art experience in the latest installment of Tiffany & Co.’s video series, New Ways of Seeing.

<a href="https://www.lofficielsingapore.com/jewelery/lady-gaga-is-the-new-face-of-tiffany-co" target="_blank">Tiffany &amp; Co.</a>, couldn&rsquo;t have picked a better personality for &ldquo;Digital As Medium&rdquo;, the third episode of <a href="https://www.lofficielsingapore.com/videos/new-ways-of-seeing-episode-1" target="_blank">New Ways of Seeing</a>, a five-part&nbsp;video series on <a href="https://www.lofficielsingapore.com/categories/art" target="_blank">art</a> viewership. Tavi Gevinson &ndash; the star of the brand&rsquo;s latest film short &ndash; is, like many millennials, a product of the digital age: her blog, Style Rookie, later evolved into <a href="http://www.rookiemag.com/" target="_blank">Rookie</a>, a successful&nbsp;online media empire, while she pursues other passions like acting and writing.

In the video, Gevinson explores how computers and social media are changing the way we consume and experience art in the 21st century. &ldquo;The museum is now our feed, and the internet is not only an archive of artworks that exist elsewhere in their official form, but its own medium,&rdquo; she says.

As she ponders, the appearance of artist Petra Cortright interrupts her brief revelry. A self-described &ldquo;digital hoarder&rdquo;, Cortright creates moving images using vintage webcam software. Quickly &ndash; just like how we move from one thing to another on social media &ndash; Gevinson diverts her attention to three other artists, Austin Lee, Cory Arcangel and Douglas Coupland, as she introduces viewers how they experiment with digital technology to bring their work to life. Lee mixes Photoshop with traditional painting in his works, Arcangel &ldquo;hacks&rdquo; or decodes computer-generated images and videos; while Coupland utilises facial recognition software to obscure subjects&rsquo; visages as a social commentary on online privacy, or the lack thereof.

Watch this space for the fourth episode, which will be premiered exclusively in Singapore on L&rsquo;Officiel Singapore in March. For more New Ways of Seeing videos, see <a href="https://www.lofficielsingapore.com/videos/new-ways-of-seeing-episode-1" target="_blank">episode 1</a> and <a href="https://www.lofficielsingapore.com/videos/new-ways-of-seeing-episode-2" target="_blank">episode 2</a>.

New Ways of Seeing: Episode 3

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

L’OFFICIEL SINGAPORE — September 2024

L’OFFICIEL SINGAPORE — August 2024

L’OFFICIEL SINGAPORE — June-July 2024

L'OFFICIEL Singapore — May 2024

L'OFFICIEL Singapore — April 2024

L'OFFICIEL Singapore — March 2024

L'OFFICIEL Singapore — February 2024

L'OFFICIEL Singapore — Dec 2023/Jan2024

New Ways of Seeing: Episode 3

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