Known for infusing glitz, glam, subversion, and expression back into Gucci, the prolific creative director has breathed new life into the Italian label, and into the fashion industry as a whole. 

Since taking the reins as creative director of <a href="https://www.lofficielusa.com/fashion/influential-fashion-families-hermes-fendi">Kering-owned</a> <a href="https://www.lofficielusa.com/fashion/gucci-new-collection-psychedelic-capsule-70s">Gucci</a> in 2015, Alessandro Michele has reinvented the heritage Italian label. The designer is responsible for skyrocketing Gucci&rsquo;s revenue exponentially and implementing the maximalist, quirky, and glamorous aesthetic now considered to be quintessentially Gucci. Transporting us to his magical, neo-Romantic universe through design, Michele has been able to create a fully-crafted world placing <a href="https://www.lofficielusa.com/politics-culture/fashion-pact-climate-change-2019">sustainability</a> and <a href="https://www.lofficielusa.com/politics-culture/gucci-and-artsy-released-a-project-on-gender-equality-in-the-art-world">inclusiveness</a>&nbsp;at the forefront of the brand&rsquo;s ethos. Celebrating Michele&rsquo;s jaw-dropping imagination, and his birthday today,&nbsp;L&rsquo;OFFICIEL&nbsp;revisit&#39;s&nbsp;the renegade&rsquo;s most radical moments at Gucci.

A week before <a href="https://www.vogue.com/fashion-shows/fall-2015-menswear/gucci">Gucci&rsquo;s Fall/Winter 2015 men&rsquo;s collection</a> took the runway at Milan Fashion Week, then-creative director Frida Gainnini left the label. Michele stepped into the role swiftly and seamlessly, introducing a new era of the Italian label. The first look of the collection, a whimsical pussy bow blouse paired with black trousers and a <a href="https://www.lofficielsingapore.com/fashion/gucci-marmont-belt-bag-most-popular-2018">Gucci belt</a>, instantly established the whimsical androgyny now synonymous with Michele&#39;s tenure.

&nbsp;

gucci-fall-2015-mens-alessandro-michele.jpg

Michele has infused many Renaissance-inspired elements into his designs and the overall visual identity of the luxury label. Combining fine art and high fashion, <a href="https://www.gucci.com/us/en/st/stories/advertising-campaign/article/spring-summer-2018-ignasi-monreal">Gucci&#39;s Spring/Summer 2018</a> campaign&nbsp;presented interpretations of classic paintings with the subjects dressed in the latest Gucci collection. Dubbed Utopian Fantasy, Michele tapped&nbsp;Ignasi Monreal to create the campaign&#39;s hallucination-like artwork that merges the physical and the imagined.

gucci-alessandro-michele-spring-2018-campaign.jpg

By far the hottest accessory of the <a href="https://www.lofficielusa.com/fashion/gucci-goes-clinical-for-fall-2018">Fall/Winter 2018</a> season, Gucci&rsquo;s severed heads stole the spotlight. Taking six months to make, select models had the privilege of carrying life-sized identical human head replicas down the runway for the fantastical cyborg-themed show that also included everything from horns, baby dragons, iguanas, and most poetically, third eyes. To make the fantasy a reality, Michele collaborated with Italian special effects studio Makinarium to make exact silicone molds of the models&rsquo; heads. Then on the first Monday in May,&nbsp;<a href="https://www.lofficielmalaysia.com/personalities/interview-jared-leto-talks-about-his-returning-for-gucci-guilty">friend of Michele and Gucci brand ambassador</a>&nbsp;<a href="https://www.lofficielusa.com/men/jared-leto-interview-finneas-billie-eilish-morbius">Jared Leto</a> worked a head(s) to toe Gucci look for the <a href="https://www.lofficielusa.com/fashion/met-gala-highlights-2019">2019 Camp-themed Met Gala</a>. Wearing a bright red floor-length gown and rhinestone encrusted body jewelry, the look was completed by a brunette look-a-like cranium under his arm.

636549023634616442-AFP-AFP-10Q7SM.jpg

Michele has made sustainability a priority for the Kering-owned luxury label since his appointment. The designer began by <a href="https://www.lofficielusa.com/politics-culture/los-angeles-banning-fur-by-2020">eliminating the use of fur</a> in 2017 as a means of reducing Gucci&rsquo;s impact on both animals and the environment. In the fall of 2019, the brand announced that by its <a href="https://www.lofficielusa.com/fashion-week/gucci-runway-show-spring-2020">Spring/Summer 2020 runway show</a> in Milan, its events (from the construction to the invitations) would be <a href="https://www.lofficielusa.com/fashion/gucci-carbon-neutral-2019">carbon neutral</a>, drastically reducing the brand&#39;s footprint. Just this summer, the Italian label launched its&nbsp;<a href="https://www.lofficielarabia.com/fashion/gucci-goes-green-with-off-the-grid-collection-drop">first eco-friendly collection</a>, <a href="https://www.lofficielusa.com/fashion/gucci-sims-off-the-grid-sustainable-video-game">Off The Grid</a>&nbsp;using organic, recycled, and bio-based materials, along with a virtual campaign starring Jane Fonda, Lil Nas X, and more.

sustainability-gucci-alessandro-michele.jpg

Always one to subvert the expected, Michele turned tradition inside out for <a href="https://www.lofficielusa.com/fashion-week/gucci-fall-2020-runway-show">Gucci&rsquo;s Fall/Winter 2020</a> runway presentation. Providing an intimate <a href="https://www.lofficielusa.com/fashion-week/gucci-fall-2020-runway-show-stream-live">behind-the-scenes look</a>, hair and makeup artists were revealed preparing the models for spectators. When their looks were complete, models approached the transparent glass wall to be rotated on Gucci&rsquo;s fashion carousel.

9436885.jpg

In May 2020, after months of lockdown due to the novel coronavirus, Michele announced a new, innovative path for Gucci, stirred by the forced change of pace. With sustainability in mind, the creative director announced a decrease in runway showings for the Italian label, going from five presentations a year to two&nbsp;seasonless ones, and putting an end to separate collections for men and women. Breaking away from the traditional runway layout, Michele&rsquo;s proposal both reduces&nbsp;waste and breathes new life into a fashion system running on fumes.

alessandro-michele-gucci-runway.jpg

Breaking from the traditional mold once again, in Gucci&rsquo;s latest subversive endeavor&nbsp;<a href="https://www.gucci.com/us/en/st/stories/article/guccifest-looks-gallery">Ouverture of Something that Never Ended</a>,&nbsp;Michele&rsquo;s new collection for the Italian house is displayed by way of a <a href="https://www.lofficielusa.com/fashion/harry-styles-gucci-guccifest-gus-van-sant">seven-episode miniseries</a> co-directed by Michele and acclaimed <a href="https://www.lofficielusa.com/fashion/gucci-ouverture-gus-van-sant-film-project">American filmmaker Gus Van Sant</a>. The <a href="https://www.lofficiel.co.uk/woman/the-mini-series-of-gus-van-sant-and-alessandro-michele-by-gucci">cinematic renderings</a> are disseminated throughout the week as the digital&nbsp;<a href="https://www.guccifest.com/#/en/">GucciFest</a> film festival. Featuring Italian star Silvia Calderoni and the usual suspects from <a href="https://www.lofficielusa.com/gucci-beauty/harry-styles-fashion-photos-gucci-fine-line">Harry Styles</a>&nbsp;to Billie Eilish and Florence Welch, the episodes successfully capture the overall Gucci ethos and aesthetic from bohemian interiors and eclectically curated ensembles.

While promoting its minifilms on the GucciFest landing page, the label has also included 15 up-and-coming designers in its digital content festival. Those included either place an emphasis on sustainability or gender-neutrality&ndash;two values of which Michele has placed in high regard since his creative director appointment at the fashion house. The emerging independent designers endorsed on Gucci&#39;s small screen&nbsp;include Collina Strada, Priya Ahluwalia, Bianca Saunders, and Gareth Wrighton.

gucci-ouverture-episode-6-1.jpg

While Michele&rsquo;s design concept has always erred on the side of flamboyance, the confines of gender have never appealed to the designer personally or through his work. Having dressed <a href="https://www.lofficielusa.com/men/jared-leto-interview-finneas-billie-eilish-morbius">Jared Leto</a> in a gown and <a href="https://www.lofficielusa.com/gucci-beauty/harry-styles-fashion-photos-gucci-fine-line">Harry Styles</a> in pearls and pumps for the <a href="https://www.lofficielusa.com/fashion/met-gala-highlights-2019">2019 Met Gala</a>, Michele encourages androgyny. While the gender binary doesn&#39;t seem to exist in Michele&#39;s world, Styles&#39;&nbsp;<a href="https://www.lofficielusa.com/pop%20culture/alexandria-ocasio-cortez-defends-harry-styles-vogue-cover-dress">recent cover</a>&nbsp;sparked a surprising amount of controversy as he became the first man to cover the publication solo, clad in a baby blue Gucci gown and tuxedo jacket.&nbsp;

Alessandro Michele’s Most Radical Moments at Gucci

Related Articles

Fashion

Gucci Epilogue Is Alessandro Michele's Latest Fairy Tale

Fashion

Gucci's 2020 Gift Giving Campaign Is An Ode To The Office Holiday Party

Fashion

Harry Styles Stars In The Latest Chapter Of Gucci's Film Project With Gus Van Sant

Recommended posts for you

Fashion

Chanel Brings Marseille to Hong Kong with Their Cruise 2025 Show

Fashion

AESPA's NingNing Kicks off Festivities with Versace's Holiday 2024 Campaign

Fashion

Digital Cover Story: Hwang In-youp Makes His Sparkling Return

Fashion

All The Celebrities at The Sound of Prada in Seoul

Watches & Jewellery

Cartier, the Power of Magic Exhibition Opens at Shanghai Museum

Fashion

(G)I-DLE's Song Yuqi Shines in her First Tory Burch Campaign as New Ambassador

Beauty

How to Translate the 'Clean Goth' Fashion Trend to Your Beauty Routine

Fashion

BLACKPINK's Jennie's Best Airport Fashion Moments So Far