<p>An icon born in the 80s, the latest PUMA Palermos pay homage to the vibrant coastal city of Sicily to celebrate the sweet Italian life.</p>

<p>PUMA's latest Palermo collection resurrects a terrace legend, tracing its roots back to the vibrant football stadiums of the 1980s. With a nod to Sicily's coastal capital, Palermo, these shoes blend classic style with contemporary flair, featuring sleek silhouettes and vibrant colours that reflect the essence of Italian summer.</p>
<p><a href="https://www.lofficielsingapore.com/culture/stray-kids-headline-ive-vcha-chicago-stage-at-lollapalooza-2024-artist-lineup-kpop" title="Stray Kids and IVE to Grace Chicago Stage at Lollapalooza 2024" target="_blank" rel="noopener">IVE</a>, the celebrated K-pop girl group and PUMA APAC ambassadors, adds her touch to the collection, embodying the effortless Italian style while infusing it with modern football DNA. The campaign showcases <a href="https://www.lofficielsingapore.com/culture/ive-comeback-ep-i-ve-mine-becomes-best-selling-album-kpop-music-baddies" title="IVE's Latest Comeback EP &quot;I've Mine&quot; Becomes Their Best-Selling Album" target="_blank" rel="noopener">IVE</a> members in a curated selection of jersey-inspired attire, from PUMA jackets to pleated skirts, all paired with the iconic Palermo sneakers in various pastel shades.</p>

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                        <p>To mark the launch, PUMA debuts its first-ever Palermo Pop-up store in Southeast Asia, situated at Central World, Bangkok. This immersive experience promises a week-long celebration of style and culture, inviting visitors to dive into the world of Palermo.</p>
                        <p>Before opening to the public, a star-studded launch event welcomed guests to explore the Palermo universe. Amidst the vibrant ambience, local PUMA Brand Ambassadors Sonia Chew joined the party, alongside newly announced Thai ambassadors <a href="https://www.lofficielsingapore.com/beauty/thai-actor-win-metawin-exclusive-interview-prada-beauty-celebrity" title="Exclusive Interview: Couch Talk with Thai Actor, Win Metawin" target="_blank" rel="noopener">Win Metawin</a> and <a href="https://www.lofficielsingapore.com/fashion/dior-reveals-tontawan-tantivejakul-latest-ambassador-in-thailand-fashion-news" title="Dior Reveals Tontawan Tantivejakul as the Maison&rsquo;s Latest Ambassador in Thailand" target="_blank" rel="noopener">Tu Tontawan</a>, content creator Cabi and more, commemorating the fusion of fashion and football heritage embodied by Palermo.</p>
                        <p>Step into the Palermo Pop-up and immerse yourself in the spirit of Italy's coastal charm, where fashion meets football in a celebration of la dolce vita &ndash; the sweet life.</p>
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<p style="text-align: center;"><em><span class="m_-3644775868160722853normaltextrun"><span lang="EN">To check out and shop the <span class="il">PUMA</span> Palermo collection, visit </span></span><a href="http://www.puma.com/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=http://www.puma.com/&amp;source=gmail&amp;ust=1711594360633000&amp;usg=AOvVaw3qJ8_veqHsFI_dhuwZrrD9" rel="noopener"><span class="m_-3644775868160722853normaltextrun"><span lang="EN">www.<span class="il">puma</span>.com.</span></span></a></em></p>

IVE Embraces Their Sporty Side with the Iconic PUMA Palermo's Collection

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