Taking on a stylish stride, Hanni traverses the vast city of Seoul to flaunt the Horsebit 1955 bag and Horsebit 1953 loafers with the city's most iconic spots as her backdrop.

From the panoramic view of Namsan Tower to the idyllic Han River and the intimate food alleys in Seoul, <a href="https://www.lofficielsingapore.com/beauty/music-hanni-kpop-newjeans-new-jeans-gucci-beauty-ambassador" title="NewJeans' Hanni is Gucci Beauty's Newest Global Ambassador" target="_blank" rel="noopener">NewJeans' Hanni</a> brings <a href="https://www.lofficielsingapore.com/fashion/every-look-gucci-cruise-2025-fashion-show-london-sabato-de-sarno" title="Every Look From Sabato de Sarno's First Cruise 2025 Show for Gucci" target="_blank" rel="noopener">Gucci</a> to the city's most iconic spot for the latest <a href="https://www.lofficielmalaysia.com/fashion/celebrities-iu-hanni-guld-davika-alia-bhatt-gucci-cruise-2024-seoul">Gucci</a> global campaign.
Envisioned by creative director <a href="https://www.lofficielsingapore.com/fashion/sabato-de-sarno-new-gucci-creative-director-fashion-designer-valentino" title="Who is Sabato De Sarno? Get to Know the New Gucci Creative Director" target="_blank" rel="noopener">Sabato De Sarno</a>, the campaign co-stars the Horsebit 1955 bag and Horsebit 1953 loafers, celebrating the house's equestrian heritage, where the iconic clasp is inspired by a horse&rsquo;s bridle, solidating its mark as a distinctive code for&nbsp;<a href="https://www.lofficielsingapore.com/fashion/gucci-fall-winter-fashion-show-2024-milan-fashion-week-mfw-show-runway" title="Gucci&rsquo;s Fall/Winter 2024 Collection Solidifies Sabato De Sarno's Impact" target="_blank" rel="noopener">Gucci</a>&nbsp;since the 1950s.

Effortlessly embodying the elegant yet contemporary spirit of this collection, Hanni navigates the city in style, showcasing the beauty and versatility of the iconic bag and shoes.
In these candid images, <a href="https://www.lofficielsingapore.com/culture/newjeans-drops-new-photo-teasers-for-their-comeback-how-sweet-bubble-gum-hybe-ador" title="NewJeans Drops New Teasers For Their Comeback Amidst Media Storm" target="_blank" rel="noopener">Hanni</a> adds her youthful and sporty charm to the <a href="https://www.lofficielsingapore.com/fashion/celebrities-stars-front-row-davika-lee-know-stray-kids-wang-churan-gucci-cruise-2025-london" title="All the Celebrities at the Gucci Cruise 2025 Show in London" target="_blank" rel="noopener">Gucci</a> aesthetic - proving to us that she is indeed the perfect Gucci girl we all come to know and love. With this campaign, Gucci also introduces&nbsp;three new Horsebit 1955 bags, crafted in different materials in&nbsp;Gucci&nbsp;Rosso Ancora, which are available exclusively South Korea.
A fun fact: <a href="https://www.lofficielsingapore.com/living/newjeans-debut-performance-in-singapore-launch-nike-by-you-collaboration-kpop" title="NewJeans Makes Debut Performance in Singapore For Launch of Their Nike Collab" target="_blank" rel="noopener">Hanni</a> also marks one of the first female stars to wear the Horsebit 1953 loafer in a Gucci&nbsp;campaign - the perfect milestone to celebrate the icons, Hanni and the <a href="https://www.lofficielsingapore.com/fashion/4-trends-to-wear-from-gucci-s-vbirantly-retro-gucci-tiger-collection" title="4 Trends to Wear from the Vibrantly Retro Gucci Tiger Collection" target="_blank" rel="noopener">Gucci Horsebit</a>.
Scroll down to see the full global campaign images:&nbsp;

NewJeans' Hanni Takes Over Seoul for Gucci's Latest Global Campaign

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