Coach presents a fresh, colourful, vibrantly youthful Spring/Summer Campaign, emphasising the brand's classically American identity and dedication to empowering store associates and influencers.&nbsp;

Mae Tan stars alongside local store associates Joanna Ong, Yili Ong, Elena Lee, Chin Wei Hao, Muhammad Faizal and Shafiq Najib in this special Spring 2022 campaign for Singapore. As part of the House&rsquo;s Key Opinion Leader (KOL) Program, the influencers feature the brand&rsquo;s Spring 2022 collection that highlights the House's codes &ndash; reflecting Creative Director Stuart Vevers&rsquo; vision of American classics subverted through the lens of now.

As part of Coach&rsquo;s effort to empower store associates and influencers, the KOL program presents a unique initiative that enables trainees to develop skills that will help them in their career paths, such as styling, public speaking and hosting livestreams. &ldquo;Coach&rsquo;s vision is to empower our multi-talented store associates to become influencers through an enhanced training and development program,&rdquo; says Campbell O&rsquo;Shea, General Manager of Tapestry Southeast Asia and Oceania. &ldquo;We are always excited to put a spotlight on our store associates and are keen to give them the opportunity to shine."

A reimagination of an archival design by Coach&rsquo;s first designer Bonnie Cashin, the campaign also highlights Spring 2022&rsquo;s Cashin Carry Tote. The imagery will be featured in select Coach stores including Wisma Atria, Marina Bay Sands and Raffles City.

Coach Introduces New Influencers in a Special Spring/Summer Campaign for Singapore

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

L’OFFICIEL SINGAPORE — September 2024

Coach Introduces New Influencers in a Special Spring/Summer Campaign for Singapore

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