The K-pop sensation is bringing her versatility and style to the luxury House.
The Spanish songstress behind hits like "Bizcochito" and "Despechà" is the new face of the 2024 Lady Dior campaign, immortalised by Collier Schorr.
4th Gen K-Pop global star, Danielle of NewJeans is the new Global Ambassador of Celine.
Baifern joins the likes of K-pop stars Taeyong, Giselle of AESPA, and girl group NMIXX as the Spanish House's roster of endorsers.